17.24x
return on investment
Whimsical Gifts sells gift and novelty items and wanted to know whether Amazon advertising would pay before committing a real budget to it. That is the right question and a hard one to answer cheaply, because a tiny test can fail on noise alone.
BusySeed set up a deliberately small Amazon Ads test, $18 of spend against the products with the strongest listings, structured so that even a small result would be readable.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
4035% higher
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