17.24x
return on investment
TickEase makes a tick removal tool for people and pets, sold online and through retailers. It is a seasonal product with a real public health story behind it, and before BusySeed the story was not reaching enough people.
In the twelve months to March 2022 the online store did $23,771 in sales on 1,284 orders from 30,347 website sessions. The Facebook page had 4,880 followers and Instagram 791. Traffic was the constraint: the site converted well, at 4.13%, but not enough people arrived.
Google Shopping and Search put the product in front of people searching for tick removal in season, Meta campaigns reached pet owners and hikers off season, and a one month page likes campaign built the audience that organic posts then reached for nothing. Content and product page work supported the search side.
Source: TickEase 2023 review, April 2023; Shopify, Google Analytics and Meta exports for March 2021 to March 2023. The review states sessions rose 81%; the page uses the two session figures it printed.
15% higher
177% higher
124% higher
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