17.24x
return on investment
ChocoLAK is an online chocolate retailer. It came to BusySeed with a product that sells itself in person and an audience online that had never seen it: little reach, little engagement and a small following on both networks.
Video led the content, because chocolate moves better than it sits, with a small boost behind the pieces that performed and a page likes campaign to build the audience that organic posts could then reach.
Source: BusySeed client success stories deck, 2022; Meta Insights export for the first quarter of the engagement.
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