A representative of the Miami Dolphins fan cruise came to BusySeed with disorganized Google and Facebook campaigns that were acquiring sales at over $1,000 per conversion. There was no tracking, no retargeting and no optimization running on any of it.

We took the client's whole marketing and sales funnel and restructured it, working across platforms rather than fixing each account separately. Proper tracking went in across every campaign first, because without it the optimization step has nothing to optimize toward, then campaigns were set to maximize purchases.

Source: BusySeed case study deck, Miami Dolphins fan cruise; Meta and Google Ads performance reports.
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