Ecommerce · Miami Dolphins

17.24x ROI for the Miami Dolphins Fan Cruise

17.24x
return on investment
At a glance

The numbers.

17.24x
return on investment
$1,000+
cost per conversion before
$290
cost per acquisition after
$5,000
average revenue per purchase
The challenge

The situation.

A representative of the Miami Dolphins fan cruise came to BusySeed with disorganized Google and Facebook campaigns that were acquiring sales at over $1,000 per conversion. There was no tracking, no retargeting and no optimization running on any of it.

The situation at Miami Dolphins
What we did

The approach.

We took the client's whole marketing and sales funnel and restructured it, working across platforms rather than fixing each account separately. Proper tracking went in across every campaign first, because without it the optimization step has nothing to optimize toward, then campaigns were set to maximize purchases.

Meta AdsGoogle AdsConversion Optimization
The work for Miami Dolphins
The results

What we delivered.

Source: BusySeed case study deck, Miami Dolphins fan cruise; Meta and Google Ads performance reports.

Before and after

What actually changed.

Cost per acquisition
$1,000
Before
BusySeed
$290
With
BusySeed

71% lower

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Omar Jenblat, Founder & CEO of BusySeed
Omar JenblatFounder & CEO, BusySeed
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