65x
growth in ranked keywords
Ventura Stone sells and fabricates stone countertops from a showroom in Ventura County, California, serving homeowners, contractors and designers from Los Angeles up the coast. BusySeed started the account in 2019.
The first year set the baseline: a single Google campaign at $40 a day, a $4.07 cost per click in a market with heavy keyword competition, 85 conversions on 185,000 impressions and a lead form that only 12.8% of visitors completed. The website audit at the time found thin pages with little imagery, and social growth was slow with no ad budget behind it.
By 2024 the account was mature and the question became whether it could still be moved: 54.89 conversions a month at $46.45 each was the number to beat.
In the first half of 2025 we rebuilt the Google account as a new campaign rather than tuning the old one: restructured ad groups, fresh copy, tighter geography and landing pages on the SeedSite with calls and forms tracked separately. Organic search kept improving in the background, which is where the organic form fill growth came from.
A Meta test ran in the same window. It produced no conversions, and the review said so; the budget went back to Google.
Source: Ventura Stone Digital Strategy Review, January to June 2025; Ventura Stone Digital Strategy Review, January 31 2020; Google Ads and Google Analytics exports.
36% higher
8% lower
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