36%
increase in monthly Google conversions, first half of 2025
Planet Stone fabricates and installs granite, quartz and marble countertops. It is one of BusySeed's longest running clients, on the books since 2016, which makes it a rare chance to show what compounding does.
In 2022 the Google account produced 200 conversions at $84 each. That is a workable number for a countertop shop, but it is not a number that funds expansion. The website carried the SEO groundwork from earlier years and the question was whether paid search could be made cheaper and bigger at the same time.
The work was steady rather than dramatic: campaign restructuring by service and material, negative keyword discipline, ad copy tested against the actual quote requests coming in, and landing pages on the SeedSite tuned for phone calls as much as forms.
SEO blogs kept the organic side growing so paid did not have to carry every visit, Google Business Profile posts fed the click to call number, and in 2024 the account added LeadChaser, which converted 47.73% of the inbound leads it handled.
Source: Planet Stone 2024 Year over Year Performance Review, presented by BusySeed in January 2025; Google Ads and Google Analytics exports for 2022 through 2024.
259% higher
61% lower
139% higher
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