36%
increase in monthly Google conversions, first half of 2025
Planet Stone is a leading industrial stone supplier in California with ambitious growth goals and almost no organic reach to support them. The website was not generating enough traffic to acquire new customers, and without search visibility there was no inbound pipeline to speak of.
We ran a full SEO program rather than a content push. In-depth keyword research identified the high-value search terms worth competing for. On-page work fixed site structure, meta tags and content. Off-page SEO and link building raised domain authority so those pages could actually rank.
We also treated AI answer engines as a ranking surface in their own right, structuring the site so ChatGPT and similar tools could read and cite it, which is now a referral channel rather than a curiosity.
Source: BusySeed case study deck, Planet Stone; organic keyword tracking.
6422% higher
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