17.24x
return on investment
Solid Oak makes jewelry components and craft supplies sold online to makers: charms, pendants, the himmeli collection, steampunk vials and gears. In the winter of 2018 to 2019, before BusySeed, the online store took $2,500 in gross sales across November, December and January, the months a craft supplier should own.
Paid social and Google Shopping put the collections in front of makers, with newsletters built around each collection launch, the Himmeli campaign alone drawing 1,183 opens and 167 clicks, and a blog calendar of project ideas and outfit pairings to give the site something to rank for and the newsletters something to say.
Source: BusySeed E-Commerce Success Stories deck, October 2022; Solid Oak newsletter and blog calendar in the Digital Strategy Review, 2020.
2384% higher
588% higher
191% higher
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