B'Zoe Home Caregiving Services provides in home care for elderly and disabled clients. Bringing in qualified consumer leads was the owner's highest priority and the thing she was most worried about: the results on new leads had been poor enough that the business was under real pressure, and a home care agency without a steady intake cannot keep caregivers on the schedule.

BusySeed launched a lead generation program on a Friday: Facebook and Instagram campaigns aimed at adult children of aging parents in the service area, with a form that qualified the level of care needed before the agency ever picked up the phone, and a same day follow up routine for the owner.

Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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