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Healthcare · B'Zoe Home Caregiving Services

B'Zoe Home Caregiving: Six Qualified Leads in Six Days

6
qualified home care leads in the first six days
At a glance

The numbers.

6
qualified leads in six days
Friday
launch day
Steady
lead rate after the first week
The challenge

The situation.

B'Zoe Home Caregiving Services provides in home care for elderly and disabled clients. Bringing in qualified consumer leads was the owner's highest priority and the thing she was most worried about: the results on new leads had been poor enough that the business was under real pressure, and a home care agency without a steady intake cannot keep caregivers on the schedule.

The situation at B'Zoe Home Caregiving Services
What we did

The approach.

BusySeed launched a lead generation program on a Friday: Facebook and Instagram campaigns aimed at adult children of aging parents in the service area, with a form that qualified the level of care needed before the agency ever picked up the phone, and a same day follow up routine for the owner.

Lead GenerationMeta AdsConversion Optimization
The work for B'Zoe Home Caregiving Services
The results

What we delivered.

Source: BusySeed admin success record; approach written from the account notes and the services delivered.

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Omar JenblatFounder & CEO, BusySeed
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