193
eye care, dry eye and aesthetics leads through June 2021
Wound Care Professionals trains and certifies clinicians in wound care. It is a specialized education business in a field where the biggest names have conference affiliations, long standing brand recognition and budgets to match.
Before March 2025 the company's marketing was organic posting and not much else. There was no paid acquisition, no landing page built to convert, and no system that turned a click into a contact the team could follow up. Leads were expensive when they came at all, results were inconsistent, and visibility against the larger competitors was limited.
We treated it as a lead generation build from the ground up. Google Search campaigns targeted clinicians already looking for certification, and Meta lead campaigns reached the wider nursing audience with retargeting behind them to bring warm prospects back at a fraction of the cold cost.
Nine landing pages were built, one per program and audience, so every ad landed on a page that matched it. GoHighLevel became the CRM, with every submission tagged to its source. Organic Facebook and Instagram were rebuilt with video, which is where the interaction and watch time numbers came from.
Source: Wound Care Professionals 2025 End of Year Report, presented by BusySeed in January 2026; Google Ads, Meta Ads and GoHighLevel exports for March to December 2025.
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