Frisco Dental Care is a family dental practice in Frisco, Texas, one of the fastest growing suburbs in the country and one of the most competitive markets for a dentist. In March 2021 the practice had a Facebook page with 28 followers, an Instagram with 3, and no paid channel bringing in new patients. The strategy set a target of 13 to 15 new patient leads a month.

Google lead campaigns targeted new patient searches in Frisco and the surrounding towns, sending people to a booking form rather than the homepage. A Facebook page likes campaign and a regular posting schedule built the local following, community management answered the messages that followed, and a SeedSite gave the practice a modern home page to convert on.

Source: Frisco Dental Care Digital Review Presentation, June 2021; Google Ads and Meta Insights exports.
3214% higher
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