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One of the oldest waterfront restaurants in Maine, with a legacy spanning several decades and genuine local fame, could not get any of that to translate onto its social media pages. That gap made it hard to reach a new generation of customers while staying recognizable to long-time patrons.
We researched the client's market and existing channels first, to understand who the audience actually was and what the competitive landscape looked like. The strategy that came out of it was organic rather than paid: content built specifically around what this audience responds to, rather than generic restaurant posting.
Source: BusySeed case study deck; Meta page insights.
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