36,225
new website users in the first year
The Malted Barley in Providence, Rhode Island is known for craft beer and giant soft pretzels, but reputation in the glass does not automatically become reach online. The bar was opening a new franchise location and needed awareness in that market specifically, plus a base of loyal customers around it. In 2019 it also took on something bigger: hosting the first ever World Pretzel Eating Championship with Major League Eating at PVDFest, an event with no precedent to promote from.
We combined SEO with targeted advertising rather than choosing between them, working on keyword targeting, ad copy written for the local market, and Google Business Profile optimization, which is where most of the intent in this category actually lands. For the championship, BusySeed had under four months: it wrote and placed a press release with The Providence Journal, recruited and vetted more than 20 influencers to promote the event, and ran the Facebook event and social campaign around it.
Source: BusySeed Client Success Stats deck, updated January 28, 2021, and the Client Success KPIs deck. An earlier page carried 5,802 searches and 745 actions, which the deck attributes to another client.
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