Twin Willows is a family seafood restaurant on the water in Narragansett, Rhode Island, a summer destination for locals and visitors alike. The owners wanted more people to know the place and more of them to walk in, and the menu was the thing that sold it.

Facebook and Instagram ads sent people directly to the menu with photography of the food and the deck, while a page likes campaign built a following the restaurant could reach every week for free. Posts kept the specials and the view in front of that audience.

Source: BusySeed client success stories deck, 2022; Facebook Ads Manager export for the six month period.
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