$0.25
average cost per click, down from $0.60
ProPricer builds proposal pricing software for government contractors, a product bought by finance and contracts teams inside defense and aerospace companies. It is a narrow audience, and in 2022 the company was paying for that narrowness.
The year before BusySeed, ProPricer generated 963 leads, about 80 a month. LinkedIn, the obvious channel for the buyer, produced 18 leads all year at $602.25 each. Google produced none. The marketing team had the right channels and the wrong economics.
We rebuilt LinkedIn around document and lead form ads that put a useful piece of content in front of the exact job titles, with a HubSpot integration so every form fill landed in the pipeline the same minute. Audiences were split by title and company size and pruned weekly.
Google Search was added for the smaller group actively searching for pricing software, and organic LinkedIn posting was overhauled so that the paid and organic presence told the same story.
Source: ProPricer six month Digital Strategy Review, October 2023; LinkedIn Campaign Manager, Google Ads and HubSpot exports for March to September 2023, with the 2022 baseline from the same review.
79% lower
2383% higher
Book a free 15-minute strategy session with founder Omar Jenblat. He'll look at your funnel live and show you exactly where the revenue is hiding. No deck, no fluff, no obligation.
