$129
cost per LinkedIn lead, down from $602.25
The client could not move app downloads past an average of 100 a day, and the visitors they did get rarely converted into paying subscribers. Downloads were the visible problem; the subscription step underneath was the expensive one.
We built a 12-month plan that rebuilt the marketing and sales strategy rather than patching the ad account. We connected every data source so campaigns could optimize toward real conversions instead of proxies, then worked through the subscriber journey removing the friction points that were losing people at the moment of payment.
Source: BusySeed case study deck; client subscription and app store reporting.
400% higher
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