$129
cost per LinkedIn lead, down from $602.25
HubbleIQ is a software company whose product ships as a Chrome extension. Its growth problem was simple to state: get more of the right people to the extension's install page for less. Before BusySeed the Facebook campaigns were paying $0.60 a click, and the small budget could not be scaled at that price.
Over four months we ran sixteen website clicks campaigns against three audiences, with A/B tests in every one: video against carousel, education against sales against management, the United States against Australia. Losers were cut weekly. A brief page likes campaign was stopped after two weeks because it did not serve the goal, and the LinkedIn test was dropped for cost. The best creative, a businessman on a mobile device, beat everything else.
Source: Hubble IQ Digital Strategy Review, July 31 2020; Facebook Ads Manager and Onlypult exports.
58% lower
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