SaaS · ProPricer

ProPricer Tripled Sales and Was Acquired by Deltek

300%
sales growth, ending in an acquisition
At a glance

The numbers.

3x
revenue growth year over year
12 to 36
new accounts closed per year
600+
leads driven
3.8M
impressions
The challenge

The situation.

Before BusySeed, ProPricer had spent $244,000 on 813 leads that were never nurtured and were not visible to the sales team. Those leads were not slow, they were lost: the spend had already happened and the pipeline it bought went nowhere. The company was closing 12 new accounts a year.

The situation at SaaS work
What we did

The approach.

We built a 12-month strategy that rebuilt marketing and sales operations together rather than tuning campaigns, connected every data source so the sales team could actually see the pipeline marketing was producing, and put a scalable marketing strategy on top of that foundation.

Marketing AutomationGoogle AdsLinkedIn AdsEmail Drip CampaignsLead Generation
The work for SaaS work
The results

What we delivered.

Source: BusySeed case study deck, ProPricer; client-reported account closures and campaign performance. Acquisition announced January 2024.

Before and after

What actually changed.

New accounts closed per year
12
Before
BusySeed
36
With
BusySeed

200% higher

Before BusySeed, ProPricer would close 12 new accounts a year and this year [with BusySeed] we closed 36. That is three times growth and that does not come from beating the sales guys until they stop complaining.
P
Penn Hoyt, Director of Marketing, ProPricer
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Omar Jenblat, Founder & CEO of BusySeed
Omar JenblatFounder & CEO, BusySeed
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