928
Facebook followers, from 28 in March 2021
Pathways of Massachusetts provides care services in the Springfield area, and like every provider in that field its constraint was not clients but staff. Job boards produced volume without fit, and the organization's own brand was not known well enough locally for people to seek it out as an employer.
BusySeed treated recruiting as a marketing campaign: the brand was built up on social so the name meant something in Springfield, and targeted ads sent people who fit the roles straight to the hiring page, with the creative describing the work honestly rather than the generic job listing.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
Book a free 15-minute strategy session with founder Omar Jenblat. He'll look at your funnel live and show you exactly where the revenue is hiding. No deck, no fluff, no obligation.
