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Ecommerce · Luisa Alexander

Nearly $150,000 in Luxury Jewelry Sales in Two Months from a Standing Start

$150K
sales in the first two months of advertising
At a glance

The numbers.

$150K
sales in two months
4.5M
impressions
100K+
clicks
The challenge

The situation.

Luisa Alexander is a luxury jewelry brand selling online. Before BusySeed it had very little advertising history and no advertising strategy, in a category where the ticket is high, the buyer is careful and paid campaigns are notoriously hard to make pay.

The situation at Luisa Alexander
What we did

The approach.

Campaigns launched across paid social and search with creative built around the pieces themselves and audiences layered from luxury, fashion and gifting interests, then narrowed weekly to the segments that were buying rather than browsing.

Meta AdsGoogle AdsPaid SocialConversion Optimization
The work for Luisa Alexander
The results

What we delivered.

Source: BusySeed E-Commerce Success Stories deck, October 2022; ad platform and Shopify exports for the first two months of campaigns.

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Omar Jenblat, Founder & CEO of BusySeed
Omar JenblatFounder & CEO, BusySeed
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