Luisa Alexander is a luxury jewelry brand selling online. Before BusySeed it had very little advertising history and no advertising strategy, in a category where the ticket is high, the buyer is careful and paid campaigns are notoriously hard to make pay.

Campaigns launched across paid social and search with creative built around the pieces themselves and audiences layered from luxury, fashion and gifting interests, then narrowed weekly to the segments that were buying rather than browsing.

Source: BusySeed E-Commerce Success Stories deck, October 2022; ad platform and Shopify exports for the first two months of campaigns.
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