17.24x
return on investment
LexiShield sells lacrosse gear, and it had just launched a product for a narrow slice of a narrow sport. The audience is small and specific, which cuts both ways: it is hard to find, and once found it is unusually easy to convince.
BusySeed built a single campaign around interest and behavior targeting for lacrosse players and parents, with creative that showed the product in use, and pushed traffic straight to the product page.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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