35
valid parts leads in the first seven days
Leonard Truck Accessories sells truck, Jeep and SUV accessories online and through its stores: tonneau covers, running boards, tool boxes, wheels. It came to BusySeed in 2019 after working with several freelancers and agencies that cost a lot and delivered little.
The social presence was young. Facebook had 986 followers and posts that nobody engaged with, and there was no Instagram account at all. The buyers were there, 88% men aged 35 to 54 in Houston, New York, Fort Worth and Phoenix, but the pages had nothing to say to them.
Google Search ran two campaigns, one on high margin brand names and one protecting the Leonard trademark, sending traffic to product pages. A Facebook page likes campaign at $500 a month built the audience, Instagram was created from scratch with a hashtag strategy built around truck culture, and 64 SEO blogs on comparisons and accessory guides gave the site something to rank for. Twitter was tested and dropped.
Source: Leonard Truck Accessories Digital Strategy Review, July 1 2020; BusySeed automotive success stories deck, September 2020; Google Ads and Facebook Ads Manager exports.
551% higher
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