Case study · B2B business · AI search

This B2B Business Is Now the Brand AI Recommends First.

What six months of AI search work delivered.

We tracked 100 real buyer questions across ChatGPT, Claude, Gemini and Google AI Overviews and set out to make this B2B business the answer AI gives.

At a glance

The numbers.

96of 100
buyer questions now name our client
70
questions where AI names them first, up from 9
7.8x
4of 4
major AI engines recommend them
Named first

From 9 buyer questions to 70.

Prompts where AI names our client first, by month, since tracking began in May.

The race

From 4th to 1st.

First-place answers across the same 100 buyer questions and four AI engines. Each count is an AI answer that named that brand first. Competitor names are withheld.

August 2026

Our client in 4th place

  1. 1
    Industry leader285
  2. 2
    Competitor179
  3. 3
    Competitor161
  4. 4
    Our client94

October 1 to 19, 2026

Our client in 1st place

  1. 1
    Our client182
  2. 2
    Competitor13
  3. 3
    Competitor12
  4. 4
    Competitor10
4th→1st
Engine by engine

Claude and Gemini now recommend them.

Two engines that barely knew our client in August now name them on most buyer questions.

Claude

50 at #1
0 → 60of 100 questions

Named on 60 of 100 buyer questions in October, 50 of them in first place. In August it named them on none.

August
0
October
60

Gemini

18x
5 → 90of 100 questions

Named on 90 of 100 buyer questions in October, up from 5 in August.

August
5
October
90
The work behind it

What moved the numbers.

An AI-readable website

Structured data across the site plus an llms.txt file, so AI engines can read who the business is and what it sells.

Expert buyer guides

Practical guides built on the client's own expertise, answering the questions buyers actually ask.

A Wikipedia presence

A listing on a relevant Wikipedia article, a source AI engines lean on heavily.

Community answers

Helpful answers on Reddit and Quora, where AI engines look for real buyer conversations.

100-prompt tracking

100 buyer questions tracked across ChatGPT, Claude, Gemini and Google AI Overviews, so every gain is measured.

An authority pipeline

Trade and university relationships that turn into credible, independent mentions over time.

Your turn

See where you show up in AI.

We'll show you which buyer questions name you, which name a competitor instead, and what it would take to change that.

Source: Rankxa AI visibility tracking for this client, 100 buyer prompts across ChatGPT, Claude, Gemini and Google AI Overviews, May 2026 through October 19, 2026. October figures are partial.