35
valid parts leads in the first seven days
Carolina Ford Dealers is the regional dealer association for Ford in the Carolinas, marketing on behalf of every dealership in the group. The previous agency's best post had reached about 30,000 people. The association wanted more awareness, more engagement and a following that would show up when the dealers had something to say, including at the live events they sponsored.
Facebook post engagement ads were built around the trucks and the events, and Snapchat geofilters were designed for two sponsored events so that attendees carried the brand into their own stories. Instagram was run daily.
Source: BusySeed Automotive Case Study deck, September 2020; Facebook Ads Manager and Snapchat Ads Manager exports.
130% higher
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