69K
people reached by a single Facebook engagement ad
Airline Auto Parts sells parts to shops and do it yourself mechanics. Before this work the business had nothing in place for collecting or using customer information. It wanted leads on hand, and specifically leads from people looking for particular parts, so the counter team could follow up with the right stock instead of a generic pitch.
BusySeed built a lead campaign whose form asked for the vehicle and the part, so every lead arrived with what the caller actually needed, and pushed each one to the team automatically. Targeting went to people in the service area with interests in auto repair, and the campaign was checked daily for lead validity in the first week.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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