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Iggy's Doughboys and Chowder House is a Rhode Island institution, the seaside stand in Warwick and Narragansett that generations of families visit for doughboys and clam cakes. It had a devoted local following and almost no online sales: under $5,000 in previous years, because nobody thought of Iggy's as a place you ordered from a screen.
Online ordering was promoted with a modest Facebook and Instagram budget aimed at the people who already loved the place, timed around the moments they were most likely to be thinking about it, with the ads sending straight to the order page.
Source: BusySeed client success stories deck, 2022; online ordering and Facebook Ads Manager exports for the two month period. Prior year online sales are stated in the deck as under $5,000.
1900% higher
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