17.24x
return on investment
Hot Cherry is an online retailer competing on Amazon in a category crowded with knockoff brands and copycat listings, where a genuine product can be buried under cheaper imitations of itself. The brand needed sales growth on Amazon and a social presence strong enough that customers looked for it by name.
BusySeed ran Amazon Ads aimed at the searches where the imitations were winning, tightened the listings they landed on, and ran an organic Facebook program in parallel to build brand recognition that no knockoff could copy.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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