234K
Google Business Profile views in one month
El Sur makes Argentine empanadas in San Francisco, sold from a food truck, at markets and frozen for delivery across California and Nevada. When BusySeed started in mid 2021 the brand had a loyal but small following, 1,409 on Facebook with 21.4 engagements a post and 2,039 on Instagram, and an online store whose sales could not yet be tracked back to any ad.
Google Search ran on food, delivery and empanada keywords across California and Nevada at $8.33 a day. Facebook and Instagram ran website clicks campaigns to people within 50 miles of San Francisco at $30 a day, iterated through twenty rounds of creative and audience. Posting moved to a regular, branded schedule with Pinterest and blogs alongside, and the plan connected Shopify to Facebook and Instagram shops so sales could be attributed.
Source: El Sur Empanadas Digital Review, November 30 2021; Google Ads and Facebook Ads Manager exports.
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