Cannabis DoctorRx evaluates patients for medical marijuana cards. It is a legal medical service, but the advertising platforms treat the category as restricted, so the obvious tools were either closed or fenced with rules that get accounts suspended. The practice had no social presence at all, an aging website, and a steady need for appointments it could not advertise for in the normal way.

On Google Ads BusySeed tested keywords and creative that stayed inside policy while still reaching people searching for an evaluation, iterating quickly on what the platform would approve. Instagram and Facebook pages were started from zero with educational content. A new SeedSite with a SeedBlog program gave the practice a search presence that did not depend on ads at all.

Source: BusySeed Client Success Stats deck, updated January 28, 2021.
Book a free 15-minute strategy session with founder Omar Jenblat. He'll look at your funnel live and show you exactly where the revenue is hiding. No deck, no fluff, no obligation.