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Healthcare · Cannabis DoctorRx

Cannabis DoctorRx Booked 16 Appointment Conversions in Under Two Weeks in a Restricted Ad Category

16
medical card appointment conversions in under two weeks
At a glance

The numbers.

16
appointment conversions in two weeks
$1.50
average cost per click
692%
more people reached on Facebook in 7 days
200%
more website users in two months
The challenge

The situation.

Cannabis DoctorRx evaluates patients for medical marijuana cards. It is a legal medical service, but the advertising platforms treat the category as restricted, so the obvious tools were either closed or fenced with rules that get accounts suspended. The practice had no social presence at all, an aging website, and a steady need for appointments it could not advertise for in the normal way.

The situation at Cannabis DoctorRx
What we did

The approach.

On Google Ads BusySeed tested keywords and creative that stayed inside policy while still reaching people searching for an evaluation, iterating quickly on what the platform would approve. Instagram and Facebook pages were started from zero with educational content. A new SeedSite with a SeedBlog program gave the practice a search presence that did not depend on ads at all.

Google AdsSocial Media ManagementWeb DesignContent Marketing
The work for Cannabis DoctorRx
The results

What we delivered.

Source: BusySeed Client Success Stats deck, updated January 28, 2021.

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Omar Jenblat, Founder & CEO of BusySeed
Omar JenblatFounder & CEO, BusySeed
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