Boneyard BBQ & Saloon is a barbecue restaurant and bar in Massachusetts, the kind of place that fills on the strength of smoked meat, live music and word of mouth. Its Facebook page was reaching about 25,530 people, which sounds like a lot until you consider that a saloon's whole business is the surrounding towns and most of those people had already been in. The owners did not have the hours to post consistently, so the page went quiet between events and the audience stopped growing.

Boneyard joined in May and BusySeed took over the social platforms under a SeedSocial plan: a posting calendar built around the smoker, the specials and the weekend music, photography that looked like the actual room, and engagement work in the comments so the page behaved like a regular at the bar rather than a billboard. Boosted posts went to people within driving distance who liked barbecue, country music and the neighboring towns.

Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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