Agaves Mexican Grill is a family Mexican restaurant that lives on foot traffic. For a restaurant like this, Yelp is not a review site so much as the front door: diners open it to decide where to eat, then tap Get Directions, Call Now or Visit Website from the listing. Agaves had good reviews but a quiet page, and quiet pages sit lower in the list the hungry person is scrolling through.

The SeedSocial package treated Facebook and Instagram as the feeder for Yelp. Regular posts of dishes, specials and the dining room pushed people toward the listing, and the Yelp page itself was kept current with photos and responses so the visits it received turned into taps on the action buttons.

Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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