95%
AI visibility, up from 14% in five months
Being associated with the Emmy Awards is a prestigious milestone, but the sheer volume of content during awards season makes it hard for any individual brand to hold attention. Erin Flynn Fine Jewelry faced three specific problems. Compliance: the Television Academy's media and intellectual property rules are strict. Visual identity: the gift packages and jewelry had to read as an integrated part of the event rather than an afterthought. Conversion: event hype had to become measurable business assets, website traffic and sales, not just likes.
We ran a three-pillar strategy that tied Erin Flynn's physical presence at the Emmys to her digital storefront.
Strategic communications and compliance. We built a rigid post and press timeline and worked directly with the communications teams so every release and social update met Television Academy rules, protecting her reputation while maximizing exposure.
High-end visual branding. We designed a Certificate of Authenticity and high-end sticker labeling for the official Emmy gift packages, then mirrored that aesthetic with a custom website banner so the brand felt continuous from the gifting suite to the checkout.
Real-time social storytelling. We tracked the event live rather than posting statically, including behind-the-scenes content with celebrity interactions and close-ups of her custom Emmy necklace.
Source: BusySeed case study deck, Erin Flynn Fine Jewelry; Shopify and social platform analytics for the week of September 9 to 16.
Have had a great experience working with BusySeed! Their team is very responsive, thoughtful and helpful. Highly recommend!
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