Entertainment · Dalby Farm

Dalby Farm Reached 8.5 Million People with One Post

8.5M
people reached from a single post
At a glance

The numbers.

8.5M
people reached from one post
7,000+
new followers in a week
527%
increase in event attendance
Year-round
Country Store, previously seasonal
The challenge

The situation.

Dalby Farm is a local farm working to raise awareness of rare and endangered livestock breeds. They needed to grow their audience to increase engagement, raise event attendance and bring visitors to their seasonal Country Store. With limited visibility and little online traction, they could not generate the awareness their mission needed to sustain itself year-round.

The situation at Dalby Farm
What we did

The approach.

We built a social strategy aimed at shareability rather than reach bought with budget: a single post engineered to be passed along, supported by targeted content, optimized placement and deliberate audience outreach. SEO work improved their Facebook page's ranking on Google, and real-time engagement monitoring let us keep the conversation alive while the momentum lasted.

Social Media ManagementContent MarketingSEO
The work for Dalby Farm
The results

What we delivered.

Source: BusySeed case study deck, Dalby Farm; Meta page insights and client-reported attendance.

The evidence

Straight from the account.

Facebook post insights showing 8,572,192 people reached and 545,361 reactions, comments and shares
The post itself: 8,572,192 people reached, 545,361 reactions, comments and shares.
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Omar Jenblat, Founder & CEO of BusySeed
Omar JenblatFounder & CEO, BusySeed
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