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Entertainment · Bachy

Bachy Drew 17,700 Clicks to a Music Video in Under a Month with Three Campaigns

17,700+
clicks to the YouTube music video in under one month
At a glance

The numbers.

17,700+
clicks to the video
128K+
people reached
1,699
page likes
3
campaigns
The challenge

The situation.

Bachy is a musician releasing a video that needed to be seen by people who did not yet know his name. A release with no promotion behind it plays to the existing followers and stops; the goal was reach beyond them, quickly, without a label budget.

The situation at Bachy
What we did

The approach.

Three campaigns ran together: a click campaign to the video itself, a page like campaign to build a base for the next release, and a reach campaign against listeners of comparable artists.

Paid SocialSocial Media Management
The work for Bachy
The results

What we delivered.

Source: BusySeed Client Success Stats deck, updated January 28, 2021.

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