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Gillian Heidi is a recording artist building an audience from the ground up, which in music means the same two problems every independent act has: people cannot listen to what they have never heard of, and the platforms only promote what is already being played.
BusySeed ran YouTube ads to put the videos in front of listeners of similar artists, page like campaigns to build a following that would see each release, and click campaigns straight to her Spotify profile so the views turned into streams.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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