17.24x
return on investment
ChocoLAK is an online chocolate retailer that came to BusySeed to build brand awareness from a standing start: the product sells itself in person, and almost nobody online had seen it. In the first week the new campaigns generated 899 video views and 198 post engagements, an early sign the creative was landing.
BusySeed built the social presence around the chocolate itself, short videos of tempering, pouring and unboxing, then put paid reach behind the posts that drew the most engagement in week one, and grew Instagram in parallel with the same content cut for the format.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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