17.24x
return on investment
Chibitronics makes paper circuit kits, LED stickers and copper tape that let children and crafters build glowing cards and projects. In the full month of October it had $5,593.05 in online sales. The holiday window was the opportunity, and the question was whether paid could move the number without eating the margin.
BusySeed ran a tightly budgeted Facebook and Instagram campaign for the first two weeks of November, when gift buyers are researching but not yet panicking, with creative showing the finished glowing projects rather than the components, aimed at parents, teachers and crafters, and paced the spend against daily sales.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
8% higher
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