928
Facebook followers, from 28 in March 2021
Dr. Sylmara Chatman is a physician who runs gut health education seminars as the front door to her practice: people who attend become patients. She had been relying on a freelancer to fill the rooms, which produced between 7 and 20 leads a month, about 30% of whom converted, and an average of 7 people in the seats. At that volume the seminars cost more effort than they returned.
We researched her history, her market and her demographics before touching a campaign, then built a six month plan around Facebook Ads and Eventbrite together, so the ad and the registration step were designed as one funnel rather than handed off between two tools, and optimized the event management week by week.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
371% higher
33% higher
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