Before BusySeed, Palisade Fence Co. was averaging one to two new leads a month, and in some months none at all. There was no tracking, no retargeting and no optimization running on their ads, so there was also no way to tell which of those zero-lead months were bad luck and which were a broken funnel.

We updated the website specifically for lead capture first, then built a marketing strategy that ran paid and organic channels as one program over twelve months rather than as separate experiments.

Source: BusySeed case study deck, Palisade Fence Co.; 2023 attributed revenue and conversion reporting.

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