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Palisade Fence Went from 1 Lead a Month to 45% of All Sales

$563,009
in revenue attributed to BusySeed marketing
At a glance

The numbers.

45%
of all 2023 sales attributed to BusySeed
$563,009
in attributed revenue
19.85%
conversion rate, 9.63 points above standard
1-2
leads per month before BusySeed
The challenge

The situation.

Before BusySeed, Palisade Fence Co. was averaging one to two new leads a month, and in some months none at all. There was no tracking, no retargeting and no optimization running on their ads, so there was also no way to tell which of those zero-lead months were bad luck and which were a broken funnel.

The situation at Palisade Fence Co.
What we did

The approach.

We updated the website specifically for lead capture first, then built a marketing strategy that ran paid and organic channels as one program over twelve months rather than as separate experiments.

Google AdsMeta AdsSEOWeb Design
The work for Palisade Fence Co.
The results

What we delivered.

Source: BusySeed case study deck, Palisade Fence Co.; 2023 attributed revenue and conversion reporting.

The evidence

Straight from the account.

Google Ads summary showing a 6.97% click-through rate, 94.64 conversions and cost per conversion of $19.07, down $48.07
Google Ads during 2023: cost per conversion down $48.07, click-through rate at 6.97%.
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Omar Jenblat, Founder & CEO of BusySeed
Omar JenblatFounder & CEO, BusySeed
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