Smile Above had just opened a dental clinic in London and needed patients immediately, on a budget of £2,000. A new clinic has no reviews, no referrals and no ranking, so search ads were the only channel that could produce a patient in the first month, and there was no room to spend the budget learning.

BusySeed built a new landing page designed for one action, booking a consultation, and ran a tightly targeted Google Ads campaign to it, optimizing daily so the small budget went only to searches that looked like a patient.

Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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