17.24x
return on investment
Solid Oak sells jewelry components and craft supplies to makers. It was averaging 2x to 3x return on ad spend across Facebook, Instagram and Google. Sales had increased but then flattened out, and the existing channels had stopped producing incremental growth. The audience, though, lives on Pinterest, where a macrame project is planned before it is bought.
After a session with BusySeed's Pinterest partners, the team built a conversions campaign aimed at Solid Oak's macrame audience, using the project pins that were already being saved organically as the ads, so the ad looked like the thing people came to Pinterest for.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
1026% higher
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