17.24x
return on investment
MOKAÏ is a Danish fruit cider brand. It launched in Brazil, a market where it had no recognition at all, and needed to build brand awareness and sales at the same time rather than in sequence, in Portuguese, against local beer and cachaça brands that owned the beach and the bar.
BusySeed built the Brazilian social presence from zero: Portuguese content shot around the occasions the drink fits, rooftop sunsets and beach bars, an aggressive follower campaign to reach the target demographic quickly, and paid promotion behind the content that performed so awareness and sales moved together.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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