928
Facebook followers, from 28 in March 2021
Dyad Psychology runs group therapy workshops. It was struggling to attract new participants: traditional marketing was not producing results, and the practice was concerned about whether it could reach the people who actually needed the service, who rarely search for a group and are wary of anything that feels like advertising.
BusySeed ran a lead campaign on Facebook and Instagram written in the voice of the workshops themselves, plain language about what a session is like and who it is for, with interest targeting around wellbeing and support rather than demographics. The lead form asked only for what was needed to book a call, and every lead was routed to the practice the same day.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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