36%
increase in monthly Google conversions, first half of 2025
Before BusySeed, Xpress HVAC had no previous or active marketing of any kind. Lead flow was whatever came in by word of mouth, which made staffing and scheduling a guess, and in a category where a single install can be worth thousands of dollars every quiet week was expensive.
There was no baseline to optimize, so BusySeed built one. Paid campaigns went live on search and social with a lead form built for a homeowner with a broken unit, then ran for six months of testing on offers, service areas and creative until the cost per lead settled well under the category norm. The campaign that produced these numbers was the result of that period, not the start of it.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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