17.24x
return on investment
Preppers Paradise came to BusySeed with nothing online: no store, no social pages, no brand exposure. Emergency preparedness is a niche with many established competitors and a customer who researches carefully, so a new entrant has to look credible from the first visit. There was no baseline to optimize because there was nothing to measure.
BusySeed built the ecommerce website from scratch, set up the social platforms, and launched ads once the store could convert, so the first traffic arrived at a finished shop rather than a placeholder.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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