17.24x
return on investment
This regional outlet of Helly Hansen, the Norwegian sailing and outdoor apparel brand, was getting little engagement back to its Facebook page, and sometimes saw results that conflicted with the national brand's campaigns. It was running at a $20 daily ad spend limit and getting results in a month that were smaller than what the new campaigns produced in a day.
BusySeed kept the small budget and changed what it bought. A traffic campaign was aimed at outdoor and sailing audiences within driving distance of the outlet, with creative that showed the jackets in weather rather than on a rack, and a page likes campaign ran alongside so the outlet built its own local following instead of borrowing the national brand's. Results were read daily from the first day.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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