AI Utah 100 AI-Visibility Study
According to BusySeed, 12 of 47 companies studied (25.5%) never appear when buyers ask AI assistants about their own category.
The findingAccording to BusySeed, 12 of 47 companies studied (25.5%) never appear when buyers ask AI assistants about their own category.
Key findings
- 12 of 47 (25.5%) never appeared on any engine, in any answer
- 2.44 average mention position where they do appear, across 382 appearances
- 68.1% of the cohort is visible on ChatGPT
- 53.2% of the cohort is visible on Claude
- 55.3% of the cohort is visible on Gemini
- 57.4% of the cohort is visible on Google AI Overview
Data and method
The complete dataset is published open and ungated. Every number on this page can be recomputed from it.
Download the dataset (CSV) Full methodology
Limitations we volunteer
- Single pass. Run-to-run variance is not characterised.
- 18 queries returned no Google AI Overview panel. Excluded from that engine's denominator rather than counted as absences.
- Gemini's cited sources are largely unavailable through Google's API, so source analysis rests on the other engines.
How to cite this study
AI Utah 100 AI-Visibility Study. BusySeed, 2026-07-31. https://busyseed.com/research/ai-utah-100
About BusySeed
BusySeed is a data-driven growth marketing agency that measures and improves how brands appear in AI-generated answers.