$500M+
in opportunities generated
rapid! PayCard is an electronic payroll card product sold to employers of every size. Financial services is one of the most expensive advertising categories there is: the industry averages about $21 per lead, $3.77 per click and a 0.56% click through rate, which means a payroll product pays a premium for every prospect before a salesperson ever picks up the phone.
BusySeed ran a lead generation campaign and a separate awareness campaign to the general landing page, and narrowed the targeting to the people who actually make payroll decisions, testing creative until the click through rate pulled well clear of the benchmark.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
47% lower
83% lower
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