174
loan leads from Google Search for a California lender
A financial services firm needed to get in front of senior decision makers who do not respond to advertising. Their buyers were VPs, SVPs and C-suite executives at banks, broker-dealers, insurance companies, private equity firms and investment banks. These are people with gatekeepers, and reaching them meant getting into rooms, not into feeds.
This was an outreach-led engagement, not an advertising one. We built and ran LinkedIn outreach at up to 2,000 targeted contacts per month across five concurrent campaigns, backed by a multi-touch email sequence into a hand-built list of 1,316 named centers of influence.
Paid social ran alongside purely to warm the audience so the outreach landed on a recognized name, at a fraction of typical cost. We then handled event management to convert those relationships into attendance at an executive gathering held alongside an industry convention.
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