6.9x
return per registrant acquired
Events by Rincon is a catering and events company, the events arm of Rincon Catering, booking weddings, corporate functions and private parties. When they signed with BusySeed in the summer of 2024 the business had never run a paid ad.
Every inquiry came through The Knot and WeddingWire, marketplaces that charge for placement, rank competitors alongside you and own the customer relationship. There was no CRM, so a tour that did not become a contract simply disappeared, and there was no way to tell how many inquiries the business had actually handled in a year.
The first job was ownership: landing pages for each event type on a site the business controlled, and a Pipedrive pipeline with stages from new lead through tour completed to contract signed, so every conversation was recorded whether it came from a marketplace, a referral or an ad.
Organic social was rebuilt around real events and venues. Then a ten day paid test on Meta measured what a lead would cost before any real budget was committed.
Source: Events by Rincon Digital Strategy Review, 2025; Pipedrive, Google Analytics and Meta Ads exports.
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